iPhone is the most famous brand in the smartphone world. In the past, Apple has sold different models of iPhones at high prices. Now, there have been leaks regarding the price of the iPhone 12. It is expected that the starting retail price of the iPhone 12 will be $549.Apple launched iPhone X on the market at a double price of the iPhone 12. Why has Apple cut down these prices instead of offering unique features in the new iPhone models? The answer to this question is that a new era for Apple has been started. Now, Apple is not only relying on the sales of the iPhones but is also launching new services.
The low-price
tags are also helpful for Apple to beat the competition. Apple is trying to get
its products in the people's pockets and increase its profits. According to
tech experts, the iPhone is the most successful tech product. Apple has sold
trillions of dollars of iPhones. In the beginning, the prices of the iPhone
were higher.
With the new
era for Apple, Apple has started to compromise on the prices of the iPhones.
That's why the graph of active users of iPhone is achieving new peaks each
year. In 2016, the number of active users of the iPhone was 0.9 billion. In
2020, the number of active users of the iPhone was 1.5 billion. This graph shows
that one in every seven mobile users has an Apple device. These devices are driving
up the business of Apple. In the new era for Apple, Apple is making tons of
money outside the Apple Store by providing the following services:
1.
Apple Pay and
AppleCare:
Many services are connected to Apple devices in the new era for Apple. Apple is also earning tons of money from these services. The most essential service of Apple is Apple Pay. When a person makes a payment using Apple Pay, Apple gets a profit. For example, if a person purchases an app from the App Store, they can pay using the apply pay app. Apple is also providing a suite of subscription services to its users. When users use this suite of subscription services, Apple also earns money. The users can use the insurance service of Apple. This insurance service is available under the name of AppleCare. By using this service, users have to pay Apple. As a result, Apple earns a handsome amount by providing this service to its users.
2.
Subscription Services:
In the new era
for Apple, Apple also provides magazine subscription services to users. By
using these services, they have to pay money to Apple. Apple is also providing
a service of Apple News to the users. By using this service, users have to pay
subscription charges.
3.
Apple Music:
Apple is also
providing a complete music experience to the users. To avail the best music
experience, users can use Apple Music in the new era for Apple. Apple Music offers more than 60 million songs. You can listen to world-class
musicians and have thousands of playlists on this app. Apple Music is available
in more than 115 countries on iPhones, iPad, Apple TVs, etc. You can also
enjoy the facility of a radio station on it. Using this facility, you can
listen to exclusive shows of the world's most famous hosts and anchors. Apple
Music also provides the best platform for artists and songwriters to start
their careers. It provides a global platform for artists and songwriters to access
existing and new audiences.
4.
Apple TV+ and
Apple TV App:
In the new era
for Apple, Apple TV+ provides the best facilities for Apple originals. It provides
the best streaming platform for Apple users to receive notifications about various
series and news about the industry. Its instant streaming services are
available in more than 100 countries. Along with Apple TV+, you can also enjoy
another service of Apple under the name of the Apple TV app. It provides an all-in-one platform to watch shows, movies, and other programs. The services of the
Apple TV app are available on the iPhone, iPad and Amazon Fire TV, etc. It also
provides the facility of more than 30 Apple TV channels for users. You can get
direct subscriptions to many premium TV shows and watch them online and offline
ad-free.
5.
Apple Arcade:
In the new era
for Apple, Apple provides a groundbreaking game subscription service to the
users available on the App Store. On this platform, you can get access to more
than 100 games. You can play all of these games just on the iPhone, iPad, Apple
TV, etc. When you use this subscription, you can enjoy the facilities of new
apps each month. Apple adds new games to the Apple Arcade each month. Along
with these services, Apple also offers smarter services to the
users. All of these more innovative services are earning money for Apple.
6.
Apple Is Earning
More From Its Services Than iPhone:
In the past,
Apple earned more money by selling iPhones than its services. Since 2017, Apple
has been earning 15% of its revenue from its services and 85% from the sales of
its products. In the new era for Apple, Apple earns almost 40% of its revenue
by selling its services. On the other hand, it earns 60% of its revenue by
selling its products.
Final Thought:
According to the
CEO of Apple, in the new era for Apple, the iPhone will not be Apple's most extensive moneymaker
product. Apple is earning more money from its services than iPhones. Now, the
primary strategy of Apple is to sell more iPhones and get more people will use the
services being provided by Apple.
Author Bio:
Hey, I’m Susan Wray, a professional author, based in London, UK. I’m always ready to provide students with unique, high-quality, and inspiring assignment writing services on any subject. I’m happy to share his insights with a broad audience, so don’t miss the chance to expand your horizons.
